She started singing when she was only 5 years old. At the age of 10 she was determined to be a singer and performer, but to pursue a musical career she had to move from her birthplace Chicago to Miami, where her music journey became a crazy rollercoaster ride. The music business is tough to survive in. As a recruit of the YMCMB family she experienced the growth of the label since 2010. With that being said, she knows how to stay grounded and work hard to make it to the top like her colleagues Lil’Wayne, Drake, Nicki Minaj and Tyga. Is she a rising star? I am convinced, but I will let you be the judge of that after you see her first official hot track and steamy video “What Happened To Us” with rapper 2Chainz produced by Polow Da Don. Another international dope chick I can add to the #UCWB movement. She’s Cash Money Records first R&B singer and songwriter. I’m delighted to present to you Urban Chick With Brains of The Week…Veronica V of Young Money Cash Money Billionaires.
Is this your first time in Amsterdam? Yes, my first time in Europe.
How has it been so far? Did you get the time to see anything of the culture? It’s been awesome! I’ve been to London, Paris and now Amsterdam. Each city is so different. It’s like I’m in a big time machine. In Paris we saw The Palace of Versailles and the Eifel Tower, but we didn’t have the time to go on the Tower. We saw a lot a beautiful stuff.
I saw a Tweet about a meeting at the Universal headquarters in Baarn. What brings your visit to Holland? We were having like this FBI/CSI type meeting, ha ha, about all of the things Cash Money Records is about to do this year. People won’t be prepared for this. So don’t repeat that, it was a FBI/CSI meeting.
Can you introduce yourself to our audience? Who is Veronica V? (Veronica V) Is a little girl from Chicago, started singing at the age of 5. And when I was 10 I realized I really wanted to be a singer and performer. I ended up in Miami and met up with Cash Money. The owner of the studio where we were recording introduced them to my music. When they heard my music they said: “Oh my God, we need her to be part of our team!” So God can work miracles when you believe.
I read that you were already rocking with Cash Money back in 2010, but since March 2013 the world finally got to see who Veronica V is. What have you done during that period of time? Work! I don’t rush anything. If you want a quality album that doesn’t have a lot of fillers, you have to keep recording, keep recording. Because for instance, you record 10 songs, but only 1 of them is a hit record. Now you do the math. So if there are 11 songs on an album, and each time you went in to get that one great record, you did 10. But only one is going to work. That’s a lot of records!
So how many records did you record? I recorded over 400 records. I’m an engineer as well, so when I’m at home I’ve got my own little studio. I’m always sending my manager more material. I’ll overwork anything.
Not only are you a singer/songwriter, but you are also very active behind the scenes. As an artist in 2013, is it a must to also have other skills to add to you music? You need to have a voice in your music. It’s your music; it’s an extension of you. You don’t have to be mean, you can still be polite and get your point across.
You’re called the ‘R&B princess’ of YMCMB. What is it like to have that title? It’s weird, because believe it or not, I’m more like a tomboy. I’m super chill. I’m that chick that you can watch movies with, or watch the game with. I don’t see myself that way (a princess). I hope people don’t take it out of context; like that I’m mean or vain. Because that’s what a princess is for me. I’d rather be Veronica V of YMCMB all day, know what I’m saying.
What’s it like to be affiliated to the YMCMB brand? It’s the bomb, it’s crazy, crazy…crazy!
YMCMB is responsible for the biggest and hottest hiphop and pop artists out there such as: Lil’Wayne, Drake, Nicki Minaj and Tyga. Do you feel any pressure, because you’re a new YMCMB artist? With them being so close to me, they give me a peak to always shoot for. I’ve seen them grow more, then I’m like…OK I have to go higher and higher. I perform well under pressure, so that’s good pressure.
Reveiced any advice of the other YMCMB ladies such as Nicki Minaj and Shanell? Not really. I’ve seen and spoken to Shanell in the studio, but we pass each other really quick. And I’ve seen Nicki only twice, we haven’t really sat down and met each other. Hopefully they can help a sister out and let me know if I did something wrong, hi hi!
Your single “What Happened To Us” featuring 2Chainz produced by Polow Da Don sounds dope and the concept of the video is very hot. Is the song autobiographical? The album is going to be called “The Break Up” and it’s totally a biography. The way it’s written, even when woman who hasn’t experienced it yet, the audience is going to be like…that is messed up.
With all the other R&B songstresses who pour out their heartbreak stories, such as Keyshia Cole and K. Michelle, what are you going to bring to the table that will make people embrace you as an R&B artist? I don’t know if they are, but the good thing is that I’m first and foremost from the church. And my music in general, anyone who is spiritual will feel the place where I’m coming from. We all three can make the same type of records, but it’s about who gets the message across more.
So can you break down the process of your single “What Happened To Us” with 2Chainz and producer Polow Da Don? I put some really comfortable clothes on, some nice kicks on, go to the studio and say: “Today I’m not leaving until I make a hit record!” That’s the only info I can give away, haha!
YMCMB are geniuses when it comes to branding and collaborations with other artists. Who do you want to collaborate with in the near future? I would love to work with all of the artists under the YMCMB umbrella. I think in a different way we can collectively make some super dope music.
Somebody particular in mind? Well I’ve already done a record with Wayne, Busta Rhymes, Mystikal, Birdman and Mack Maine as well. But I also want to do something with Nicki, Drake and Tyga. I want to work with everyone and get those number 1 records, so we just got to work hard.
What is the story behind “The Break Up” album? Obviously it’s about break ups, but it covers every angle of break ups. In the video of “What Happened To Us” we went for a woman with strength, that’s why I went to the gym and became that character.
Talking about the gym. In the video it looks like you work out a lot. Especially now everybody is getting ready for the summer. How do you keep yourself healthy? People think I’m in the gym all the time, but I go 2 weeks and then about 3 or 4 days off and then 2 weeks again. If you overwork your body it takes longer to see the same results and you may not see it at all. Taking a break is good as long as you go in hard.
What are your morning rituals? I pray, get in front of the mirror and be like: “Darned, I got to win today!”
What’s your biggest guilty pleausure? Candy, I’m obsessed with all kinds of candy.
With artists doing reality series such as “Love & Hiphop”, is that something you would do to get your name more out there? If the show had a really good theme behind it, not just to do it. I’m not really a follower. I try to set the trend versus go against it.
What’s your freak number on a scale on 1 to 10, with number 10 as the highest rate? Meaning I’m a freak? What is 20, because I think you got your answer. You got to have fun with it.
What do you prefer, because at this point you’re wearing your high heels. Rocking dope ass sneakers or killer high heels? I have to go for Tomboy on sneakers or Tomboy on some heels. I could wear some sweat suits with some Louboutins and switch it up!
Singing or dancing? Singing is where my heart is; dancing is the extra stuff you sprinkle on the cake. Singing is what’s real to me. Plus you can sing with the lights off and people are still able to hear you. When you dance they can’t see you right? With that being said I’m keeping my day job.
Can you explain why you are an Urban Chick With Brains? I got style, class, I can be sexy, I can chill and most importantly I’m real. And it’s ok to be vulnerable; to be you. You can have all that stuff ladies. That was a trick the way I answered it. If you don’t have all those things I summed up you’re not an Urban Chick With Brains.
Are you or do you know somebody who’s qualified to be an Urban Chick With Brains? Send an e-mail f.a.o. ‘Urban Chick With Brains’ to info@missjojobie.